Dr. Steven Tomlins, Atheist Bus Campaign Researcher

Dr. Steven Tomlins is a researcher and graduate of the University of Ottawa who has just co-edited a new academic book called The Atheist Bus Campaign: Global Manifestations and Responses. It looks at the various atheist advertising campaigns — billboards, bus ads, and the like — all over the world.

We spoke about how this idea went viral, which kinds of ads are more successful, and whether the media coverage matters more than the messages themselves.